Skills in crafting messages for patients and public, capability in handling interviews with the Press

This product will be of help to individual leaders and extended teams:

NHS Institute’s Leadership series: Leading People

A one-day national workshop that will help you engage and lead people throughout your locality. Create a compelling narrative to inspire and engage colleagues and patients. Connect with motivation, so you can lead through commitment rather than compliance using the NHS Change Model to map change at scale and pace.

Building icon - shows that the resource is something to attendNHS Alliance Commissioning Academy: Introduction to social marketing

In today’s cash strapped NHS you will need to different ways of addressing the challenges of such patients if you are to make best use of your NHS resource and this module will help you get into this tricky issue. The module will help attendees to engage with their population over issues such as how services can be brought out of hospitals and into the community in a way that ensures involvement and support from the local population as well as how to target specific groups with specific approaches to secure real engagement and positive ‘buy in’.

Categories: CCG learning and support toolExtended teamIndividual leaders