Simon Chapman joined NHS England as a Deputy-Director in the Personalised Care Group in April 2018. He has over 15 years’ experience in the voluntary sector campaigning for people to have better choice and control over their care, particularly in relation to the end of life. He was most recently Director of Policy and External Affairs at the National Council for Palliative Care, where he also led the Dying Matters coalition. He has also served as a trustee of the National Voices charity which advocates for person-centred care.