Stay Well Pharmacy campaign

‘Stay Well Pharmacy’ is a new campaign from NHS England which encourages people, especially parents and carers of children under the age of five, to visit their local pharmacy team first for clinical advice for minor health concerns such as sore throats, coughs, colds, tummy troubles and teething.

The key message is: community pharmacists and pharmacy technicians are qualified healthcare professionals who are the right people to see if you need clinical advice or over the counter medicines to help safely manage a wide range of minor health concerns.

We’re asking primary care health professionals to support the campaign by using the campaign resources and highlighting to the public that pharmacists are trained in managing minor illness and can assess symptoms and recommend the best course of treatment or simply provide reassurance.

What’s more, if symptoms suggest it’s something more serious, pharmacists have the right clinical training to ensure people get the help they need.

With most people living within easy reach of a pharmacy and with many pharmacies offering extended opening hours in the evenings and at weekends, pharmacy teams offer fast and convenient clinical support with no appointment needed. Most community pharmacies (over 90%) also now offer a private consultation room.

Using a pharmacy for minor health concerns will help free up GP time for more urgent appointments and help reduce non-emergency A&E visits.

Stay Well Pharmacy campaign resources

Take a look at the resources, including posters and leaflets, for the Stay Well Pharmacy campaign.

How to support the campaign in social media

Here are some campaign assets for you to share/post/retweet in appropriate channels:

Cut down TV Ad, Twitter post 


Cut down TV Ad, Facebook post

Stay Well – Pharmacists

Pharmacists are qualified healthcare professionals offering expert clinical advice:

Posted by NHS Choices on Monday, February 12, 2018

Cut downs of kids play pharmacists posts

Tummy troubles:

Dress up:

No appointment necessary:

The full Stay Well Pharmacy TV ad

The full length ‘Kids’ Stay Well Pharmacy video