Communications guide and resource pack

One of the seven core requirements for improving access to general practice services is to:

  • ensure services are advertised to patients, including notification on practice websites, notices in local urgent care services and publicity into the community, so that it is clear to patients how they can access these appointments and associated service; and
  • ensure ease of access for patients including all practice receptionists able to direct patients to the service and offer appointments to extended hours services on the same basis as appointments to non-extended hours services, and patients should be offered a choice of evening or weekend appointments on an equal footing to core hours appointments.

The Improving Access to General Practice communications guide and resources are designed to support commissioners and general practice providers to meet this core requirement and inform and signpost patients to ways they can access general practice appointments.

The guide includes practical advice on developing a range of communications activities, in addition to information on developing a communications plan, identifying local target audiences and other stakeholders. A variety of advertising templates accompany the guide, produced in a range of formats for use in print, web, email and social media communications.  This includes posters, email/web banners and other display materials, which are available to download below.

Further information is available from

Poster – Times are changing

Poster – Call, click or pop in

Display materials – Times are changing

Display materials – Call, click or pop in

Bag label

Social media resources – Times are changing

Social media resources – Call, click on pop in

Website and email resources – Times are changing

Website and email resources – Call, click or pop in