One of the seven core requirements for improving access to general practice services is to:
- ensure services are advertised to patients, including notification on practice websites, notices in local urgent care services and publicity into the community, so that it is clear to patients how they can access these appointments and associated service; and
- ensure ease of access for patients including all practice receptionists able to direct patients to the service and offer appointments to extended hours services on the same basis as appointments to non-extended hours services, and patients should be offered a choice of evening or weekend appointments on an equal footing to core hours appointments.
The Improving Access to General Practice communications guide and resources are designed to support commissioners and general practice providers to meet this core requirement and inform and signpost patients to ways they can access general practice appointments.
The guide includes practical advice on developing a range of communications activities, in addition to information on developing a communications plan, identifying local target audiences and other stakeholders. A variety of advertising templates accompany the guide, produced in a range of formats for use in print, web, email and social media communications. This includes posters, email/web banners and other display materials, which are available to download below.
Further information is available from firstname.lastname@example.org
Evening and weekend appointments campaign: December 2018
NHS England has launched a national campaign advertising the availability of evening and weekend appointments in general practice. Patients across the country can now access appointments with a GP, nurse or other healthcare professional in the evenings and weekends either through a local GP access ‘hub’, their own practice or a practice nearby. The campaign will target working age adults through a range of national radio, print and social media advertising. Posters and other promotional materials are available to download from the Public Health England Campaign Resource Centre.
Posters – We’re here for you for longer (GP)
Posters – We’re here for you for longer (GP and nurse)
Posters – Click, call or pop in
A4 poster with space for localisation
A3 poster with space for localisation
A4 poster (crops)
A3 poster (crops)
A4 poster with space for localisation (crops)
A3 poster with space for localisation (crops)
Display materials – We’re here for you for longer (GP)
Display materials – We’re here for you for longer (GP and nurse)
Display materials – Click, call or pop in
Website and social media resources -We’re here for you for longer (GP)
Website and social media resources -We’re here for you for longer (GP and nurse)