About the Maternity Choice and Personalisation Pioneers

What does the evidence tell us about the choices women currently have and their awareness of their choices?

Better Births, a five year forward view for maternity care, highlighted two key pieces of evidence in relation to choice:

  • A 2015 Care Quality Commission (CQC) maternity services survey.
  • A 2014 survey by the National Perinatal Epidemiology Unit (NPEU) at Oxford University entitled Safely Delivered.

16% of respondents to the CQC survey reported that they had not been offered a choice of where to give birth.

25% of respondents to the NPEU survey reported that they were aware of all four possible choices of birthplace, 40% were aware of two or three options, and 33% were only aware of one option.

There are key differences in the methodologies and sample sizes used for these two surveys, so they should not be used for like for like comparisons. In particular:

  • the CQC Maternity Survey asks women a number of questions about what choices they were actually offered
  • the NPEU survey asked women about their awareness of their choices, rather than what they were actually offered.

This means that the NPEU survey could include women who are aware of their options for reasons other than having been offered the choices, for example from their own research or advice from friends.

The value of the two sets of survey results, however, is in their combined coverage of women’s reported awareness, and experience of being offered, choice.

What is the evidence underpinning the move to use Personal Maternity Care Budgets (PMCBs)?

The National Maternity Review showed clearly that in some parts of the country, women are finding it difficult to make choices about their care. Research commissioned as part of the review from the NPEU showed that most women do not feel that they have control over the choices they make about where and how to have their baby.

In light of this, the review recommended that future maternity care should be:

  • personalised
  • centred on the woman, her baby and her family
  • based around their needs and their decisions, where they have genuine choice
  • informed by unbiased information.

The review team considered different options to enable choice and it was agreed that the NHS Personal Maternity Care Budget (PMCB) could be one way of doing so.

The review recommended that PMCBs are tested and evaluated first, to establish whether they achieve their goals and whether they should be rolled out across the country. The Maternity Choice and Personalisation Pioneers are undertaking this testing.

How do the Pioneers relate to the Early Adopters?

The Pioneers are focused on the recommendations in Better Births that talk about choice and personalisation.  Early Adopters are looking at all the recommendations in Better Births.

NHS England welcomes the fact that two of the Maternity Choice and Personalisation Pioneers are also Early Adopters and believe this provides us with an exciting opportunity to work on the full range of recommendations from Better Births in these areas.

Do I get choice if I am outside of a Pioneer area?

The Pioneer programme is a pilot that is exploring the extension of choice beyond what is outlined under the NHS Choice Framework.  The Framework represents the current underlying NHS position and continues to apply in non-pioneer areas, NHS service users’ ‘legal right to choice’ remains as described in the Framework.