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NHS Identity Guidelines
  • Applying the identity
    • Identity guidelinesAll the tools required to apply the NHS Identity.
      • Colours
      • Fonts
      • Imagery
      • Naming principles
      • NHS logo
      • Organisational logos
      • Partnership branding
      • Partnership logo
      • Primary care logo
      • Service branding
      • Suppliers of branded items
      • Tone of voice
      • Visual styles, graphic devices and straplines
      • Who can use the NHS Identity?
      • Who cannot use the NHS Identity?
    • Identity examplesVisuals of the materials you are likely to need.
      • Apps
      • Campaigns
      • Exhibitions and events
      • Income generation
      • Leaflets and posters
      • NHS service logo
      • Partnership - mixed
      • Partnership - NHS
      • Reports
      • Signage
      • Social media
      • Stationery
      • Uniforms and identification
      • Vehicles
      • Visual style, graphic devices and straplines
      • Websites
  • Why it's important
  • FAQs and help
Examples

NHS service logo

When and how to use an NHS service logo showing placement on websites, leaflets, patient letters and staff identification badges by both NHS organisations and third party providers.

NHS service delivered by a third party provider (website)

NHS service delivered by a third party provider (staff identification badge)

NHS service delivered by a third party provider (letter)

NHS service logo to address geographical issue with NHS organisation’s name

Provider partnership delivering an NHS service

NHS service delivered by a third party provider (leaflet)

  • Contact us
  • Downloads
  • NHS Identity principles
  • Public and stakeholder research report
  • Accessibility
  • Privacy and cookies
  • Terms and conditions
NHS England

NHS England is responsible for managing and developing the NHS Identity on behalf of the Department of Health.

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