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NHS Identity Guidelines
  • Applying the identity
    • Identity guidelinesAll the tools required to apply the NHS Identity.
      • Colours
      • Fonts
      • Imagery
      • Naming principles
      • NHS logo
      • Organisational logos
      • Partnership branding
      • Partnership logo
      • Primary care logo
      • Service branding
      • Suppliers of branded items
      • Tone of voice
      • Visual styles, graphic devices and straplines
      • Who can use the NHS Identity?
      • Who cannot use the NHS Identity?
    • Identity examplesVisuals of the materials you are likely to need.
      • Apps
      • Campaigns
      • Exhibitions and events
      • Income generation
      • Leaflets and posters
      • NHS service logo
      • Partnership - mixed
      • Partnership - NHS
      • Reports
      • Signage
      • Social media
      • Stationery
      • Uniforms and identification
      • Vehicles
      • Visual style, graphic devices and straplines
      • Websites
  • Why it's important
  • FAQs and help
Examples

NHS Trust / Foundation Trust

Apps for NHS patients

Staying in hospital leaflet

NHS patient information for children and young people (leaflet)

Third party provider vehicle used solely to deliver ambulance or patient transport services for the NHS

NHS emergency ambulance

Social media profiles for an NHS service, partnership or programme

NHS uniform

NHS lanyard

NHS ambulance service website

NHS staff identification badge

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  • Downloads
  • NHS Identity principles
  • Public and stakeholder research report
  • Accessibility
  • Privacy and cookies
  • Terms and conditions
NHS England

NHS England is responsible for managing and developing the NHS Identity on behalf of the Department of Health.

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