Using Twitter™ to drive research impact: A discussion of strategies, opportunities and challenges

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This multidisciplinary study by Schnitzler et al (2016) explored how using social networking platforms, notably Twitter™ offered potential new ways for communicating research findings, accessing diverse and traditionally hard-to-reach audiences, knowledge exchange at an exponential rate, and enabled new means of capturing and demonstrating research impact.



The findings suggest that the use of social media micro-blogging platforms is a contemporary, fast, easy and cost-effective way to augment existing ways of disseminating research which helps drive impact.