The NHS across Buckinghamshire, Oxfordshire and Berkshire West has launched a new mum & baby app – a definitive personal guide for pregnancy, birth and beyond.

The app was originally developed by Chelsea and Westminster Hospital and their charity CW+ with Imagineear, and has evolved with new content led by North West London Local Maternity System to deliver on the ambitions of the NHS Better Births report involving mums, midwives and doctors, Royal Colleges, local authorities and research. The app will provide women with a single source of trusted NHS information for all their maternity needs.

From the start of pregnancy to early parenthood, this app will support women and their families with:

• Choice on where in Buckinghamshire, Oxfordshire and Berkshire West they would like to give birth and how they would like their birth to go
• Access to essential, clinically-validated information every step of the way from being pregnant, to giving birth and looking after a new baby
• Personalised plans for their care during pregnancy, birth and beyond.

The app offers an easy-to-navigate screen, multiple links and videos of a range of useful topics; emotional and physical wellbeing, mental health concerns, advice for partners, preparing for labour, your stay in hospital, post-delivery care, baby care basics, mum and baby checks, recovering from different types of delivery and medical conditions and advice for when back at home. Personal preferences for each stage of the maternity journey can be documented, stored within the app for sharing with care providers, generating conversations that support collaborative and personalised care plans.

And crucially, the app provides users with a single point of access for information on booking in their local area to receive higher levels of continuity of care.

The app aims to improve women’s experiences of maternity care and ensures that the information they receive is consistent no matter where they choose to give birth in the local area.

Download it!

The app is will be available in both iOS and Android formats; go to your app store (Apple Store or GooglePlay) to download the app.