Advertising – Best Practice Resource Practical Toolkit – for the appointment of lay members to clinical commissioning groups

Advertising Methods

If you use a retained media agent then it is likely they may be able to offer support and suggestions in this area in order to maximise the proposed spend. Some examples of potential methods could include:

  • Your own website and/or newsletter
  • Direct mail to key stakeholders and diversity groups, encouraging them to raise awareness with their networks and under-represented groups.
  • Any mailing lists held/managed of interested parties
  • Relevant professional organisations
  • Public appointments website
  • Local or national media sources, i.e. local or national press or professional journals
  • Social media such as LinkedIn
  • Use of headhunters or recruitment consultants

Any individuals recommended or contacted directly should apply using the agreed appointments process and they should be made aware that selection is made on merit only, therefore they will be considered alongside all other applicants. Whether online or in print, advertisements should be clear and contain the following information:

Tips for advertisements:

Consider including:

  • Brief description of the role of the organisation. About the CCG. Give details such as the functions of the CCG, the  area it covers and population
  • Overview of the requirements of the post to be filled.  Criteria for the post.  As advertising space is expensive, and an advert with too much text is unattractive and difficult to read, try to limit the criteria for the post to one short paragraph.  You do not need to list all of the criteria. Encapsulate the essence of the role, and interested applicants will seek out further information by requesting the Information Pack.
  • Headline criteria required Such as  eligibility/disqualification criteria
  • Expected time commitment and remuneration. How much is the remuneration, and for how many days per week/month. Will this include some time commitment during the evening?
  • Tenure of office and commencement date. How long is the appointment for and what date would the applicant be expected to start
  • Details of how to apply (including reference to alternative formats).  For an information pack and application form please contact xxxxx or visit xxx website and click on xxx.  Alternative formats, such as Braille, audio, and large type are available.
  • Closing date for applications and interview/assessment date(s) if known.   Make the closing date for applications and any other dates clear, and included a time if appropriate (e.g. 12.00  noon on X date)

Where possible, it is a good idea for vacancies to be advertised for a period of around 4 weeks, to allow word of mouth to reach all potential candidates. Anything less than 4 weeks may pose certain risks in terms of attracting sufficient calibre of candidates, particularly if specialist skills are required, which in some circumstances, may result in having to re-run the campaign.

Example advertisements are available for:

  • Lay Member (designate) – Governance
  • Lay member (designate) – Public and Patient Involvement

See sample advertisements.

Optional paragraphs for advertisements are available.

This is part of a supportive suite of resources for Clinical Commissioning Groups to use should they wish to.