More than 1 in 5 (21%) of people in the East Midlands have missed an NHS appointment because they forgot or arrived too late, according to a new survey.

The NHS has launched a new campaign urging people to turn on ‘push alerts’ from the NHS App so they get reminders about appointments and can rearrange any they can’t make, helping to free up millions of appointments for others.

The survey found that in the East Midlands, 11 per cent forgot and 10 per cent arrived but were too late.

The latest national appointment statistics also show that patients did not attend 16 million GP appointments in 2025, with no shows for 1 in 23 appointments (4.3%) – the equivalent of an entire day of missed appointments at every GP practice in England each month.

The figures also reveal that the NHS arranged 376 million appointments at GP practices in 2025 – 8.4 million more (2.3%) than in 2024.

The new ‘Tap the NHS App’ campaign is highlighting the benefits of enabling notifications, with adverts appearing on pharmacy bags, radio channels and social media.

Users are also being encouraged to cancel or rearrange their appointments through the app and to use it to request repeat prescriptions instead of having to visit their GP practice.

Last year, the NHS rolled out a new Amazon-style prescription tracking feature in the NHS App which updates users on the progress of their prescription and when it is ready to be collected. It is currently available at 2,000 pharmacies across England.

Trish Thompson, Director of Primary Care, NHS England-Midlands, said:

“With one in five patients in the East Midlands saying they’ve missed a GP appointment in the East Midlands, it’s more important than ever that patients who are using the NHS App enable their notifications from their GP, so they don’t miss out.

“The NHS App helps you quickly and easily request your repeat prescription. And if you turn on notifications, you’ll get messages and appointment reminders as soon as they’re sent. The app also helps GPs whose staff will spend less time answering calls for renewals at 8am every morning.

“You can also view your GP health record in record time, get your test results faster before they arrive in the post and more. All when it suits you.”

Dr Amanda Doyle, National Director for Primary Care and Community Services at NHS England, said:

“People will often have genuine reasons for not being able to make an appointment or arriving too late, but it’s really important that they let us know if possible so we can offer the appointment to someone else. 

“One of the easiest ways you can reduce the risk of missing an appointment is by tapping the NHS App to turn on notifications to get reminders, so you can cancel or rearrange them if they need to. 

“It’s fantastic to see that GPs provided nearly 9 million extra appointments for their patients in 2025, and I hope this new campaign will help increase that number even more in 2026. 

“I’d encourage all NHS App users to make the most of what the app has to offer so they never forget an appointment.” 

Dr Zubir Ahmed, Health Innovation Minister, said: 

“In the busy lives we all lead, it can be easy to forget an NHS appointment or need to reorganise it at the last minute. 

“That’s why I’d encourage everyone to tap the NHS App and turn on notifications – so you can stay on top of your appointments and let us know if you need to reschedule. 

“When you do, someone else can be seen instead, helping us continue to cut waiting times.” 

Latest ONS figures show that people are increasingly preferring to contact their GP online when they have a health problem.   

Three-quarters (75.2 per cent) of adults found it easy to contact their GP practice, up from 71.6 per cent a year ago.   

The NHS App has over 40 million registered users, who are able to view their GP health record, order repeat prescriptions and access a range of NHS services to manage their own care. 

Users can go to the settings section in the NHS App to enable notifications and update their contact details to make sure they receive important messages about their healthcare. 

Background   

The survey on NHS appointments was of 2,000 people in England aged 16 or over, carried out by Censuswide on behalf of NHS England.