People with persistent tummy troubles in the Yorkshire area, including diarrhoea, bloating or discomfort in the tummy area, are being urged to get checked for cancer as part of the NHS and Public Health England’s ‘Help Us, Help You’ campaign.

TV adverts and social media posts in Yorkshire will urge people to speak to their GP if they have a symptom including diarrhoea, bloating or discomfort in the tummy area for three weeks or more as they could be a sign of cancer.

Figures show that 8,645 of people are diagnosed with cancers in the abdominal area in Yorkshire every year, which includes ovarian, kidney and bowel cancers.

More than four in ten people would leave it longer to get health advice than they normally would have before the coronavirus outbreak, however delaying can have serious consequences for some cancers.

While there was a dip in referrals for these cancers at the peak of the first COVID wave, more people are now coming forward for checks.

Hospitals have put extensive measures in place so that patients can get safely tested and treated, including by rolling out COVID protected hubs across the country and introducing treatment swaps that require fewer trips to hospital and have less of an effect on cancer patients’ immune systems.

England’s Top GP has said people should not hesitate to get in touch with their GP if they have concerns and reassured the public that local health services have plans in place so people can continue to get tests and treatment.

Dr Nikki Kanani, GP and medical director for primary care for NHS England, said: “If you or a loved one has one of these symptoms, please don’t ignore them. Our message to you is clear – you are not a burden and we are here to safely treat you so please don’t delay – help us help you and come forward as you usually would for care.

“Cancer is easier to treat when it is caught at an earlier stage and so coming forward for a check could save your life.”

Dr Philippa Kaye, media medic, GP and diagnosed with bowel cancer, said:
“As both a GP and someone who has had bowel cancer myself, I have seen the situation from both sides and can honestly say, if you’re experiencing any tummy troubles for a few weeks, your GP will want to know about it. Hopefully it’s nothing serious but if it is cancer there are lots of treatment options available and the earlier cancer is found, the better. I know that some of my patients are nervous to come to my clinic because of coronavirus, but the NHS has put measures in place to ensure we can see you safely. So please, come and see us.”

Dr Yvonne Doyle, Medical Director of Public Health England, said:
“Far too many of us ignore what our body is trying to tell us. We say to ourselves it’s nothing really, we don’t want to make a fuss. But if you’re getting persistent stomach problems it may be a sign of cancer, possibly bowel, kidney or ovarian cancer. It’s so important you find out for sure as early as possible. Don’t wait until it’s too late. Be positive, take control of your health, get in touch with your GP. Our NHS has adapted its services and can see you safely.”

The new drive is part of NHS England & Improvement, and Public Health England’s the ‘Help Us, Help You’ campaign which looks to address the barriers that are deterring patients from accessing NHS services. The campaign reminds people that the NHS has adapted its services and can still see patients safely.

Mr Praminthra Chitsabesan, Clinical Lead for Colorectal Cancer at Humber, Coast and Vale Cancer Alliance, said:
“The Help Us Help You campaign is about alerting people living across the Humber, Coast and Vale region to know the potential signs of abdominal cancer and encouraging them to go to their GP. We know that there are symptoms of abdominal cancer which people tend to ignore of feel embarrassed about, but early diagnosis often leads to better treatment options and can save lives, so it’s important to detect signs as early as possible.

“There are measures in place to keep patients and staff safe, such as PPE measures and COVID-19 secure areas, and this campaign is a reminder that residents from Humber, Coast and Vale including Scarborough, Cleethorpes, Hull, York, Northern Lincolnshire, North Yorkshire and the East Riding of Yorkshire need to come forward if they are suffering from symptoms suggestive of abdominal cancer as the earlier we identify the greater the chance of curing it.”

Dr David Crichton, Doncaster GP and Senior Responsible Officer for Early Diagnosis across the South Yorkshire and Bassetlaw Cancer Alliance, said:
“The earlier we detect, diagnose and treat cancer, the more likely you are to survive and go on to live a healthy life for longer. The current pandemic is a worrying time for us all but we cannot stress enough the importance of making an appointment with your GP if you are at all worried about a sign or symptom that could be cancer.

“All services across South Yorkshire, Bassetlaw and North Derbyshire are working incredibly hard and in many different and new ways to make sure we can continue to see, diagnose and treat as many people as possible, in the safest possible way.

“We know that many people avoid making appointments for many different reasons – from embarrassment, fear or not wanting to add to the work of their local health system but we are here, we are open and I would like to encourage anyone with signs or symptoms to come forward.”

Visit nhs.uk/cancersymptoms for more information.