On 19 June 2025, NHS England South East is launching a new campaign, Love Your Cervix, aimed at women aged 25-29. The launch will coincide with national cervical screening awareness week.

The overarching campaign is designed to increase awareness about the importance of cervical screening, encourage individuals to attend a cervical screening appointment if they are eligible for one, and to help support healthy, lifelong screening behaviours.

It has also been designed to help address the barriers which deter some women from coming forward to have their cervical screening, by providing education, resources and support through a range of activities, including community outreach, health education, and social marketing.

The campaign aims to empower women to take charge of their health and take up their invitation to attend cervical screening.

The campaign seeks to see an increase in the uptake of cervical screening in those invited aged 25-29. This resource has been developed to support colleagues in GP surgeries and other screening providers to:

• actively support the campaign by displaying campaign posters in waiting rooms, signposting to resources on your clinic website, and posting to social media feeds
• plan for a potential increase in demand during the campaign period and beyond
• consider what can be done at surgery level to minimise some of the barriers women face accessing cervical screening
• consider implementing one or more of the practical ways to improve access and uptake that have been successfully implemented at various surgeries and/or studied, which have demonstrated notable improvements in screening uptake.

We have designed this resource so that it is easily navigable. This resource isn’t exhaustive: instead, it aims to helpfully bring some useful resources together in one place to help inform local screening efforts during the campaign and beyond.  Much of this will be known to GP practices already.

The promotional campaign has been developed and tested with the target audience and aims to be as accessible as possible to women from all backgrounds in the South East. This is being supplemented by community outreach to help ensure that we reach specific populations and demographics.

Thank you in advance for your support in helping to make this campaign a success.

Next page: The problem we are aiming to address