Alistair Burns, NHS England’s National Clinical Director for Dementia, said: “We need to see a shift in the way dementia care is organised and delivered in the UK if we are to deliver better outcomes for people with dementia, and their carers, and help them live well with dementia.

“People with dementia and their carers want, and deserve, integrated health and social care approaches which fit their lifestyles and allows them to access services when it suits them, not when it suits the service. It’s crucial, therefore, that care is co-ordinated, person-centred and tailored to individual need.

“We know that great examples of excellent care already exist and we look forward to seeing a number of high quality submissions from across the dementia community. The ultimate goal is to find innovative and novel approaches which can have a measurable impact on outcomes for people with dementia, and which can be replicated nationally.”

Deadline for entrants

The deadline for submissions is 4 September 2013 at midday. The final stage of the challenge will announce the winner(s), which is expected later in 2013.