Community engagement: a positive power for change

Robin Morrison, chair of Engaging Communities Staffordshire and its associated Healthwatch organisations, explains why the business of community engagement is paramount for a strong and accountable future in health and public services.

For an organisation born out of a high-profile crisis, it is not surprising that Engaging Communities Staffordshire (ECS) is passionate about communicating effectively and facilitating change for a greater good.

In the five years since I took the helm of the newly established Engaging Communities Staffordshire and Healthwatch Staffordshire, we have grown from nothing to become an award-winning organisation with a £1.5 million turnover.  Communication skills were vital in those early days, when we were established as a response to the damning Mid-Staffs Hospital health crisis and the ensuing Francis Report.

In those tough early days of dealing with the aftermath of the Stafford Hospital tragedy, we learned many things; most importantly to give the public a voice on health and social care issues and, of course, to act upon what they told us.

We are all guilty of often thinking we know what is best for people, but consultation brings a fresh perspective and a true reflection of a situation; a chance for people to reflect in a structured environment and for us to learn, grow and develop the best possible services.

We now have 34 highly experienced staff, more than 100 volunteers and a membership approaching 4,000 individuals and organisations – ranging from Citizens Advice, Age UK and Safer Communities to Hospices, Housing Associations and highly respected Universities.

Community engagement became our everyday practice, and we quickly realised that the research skills developed in the healthcare environment are robust and transferrable. So, in 2014 we adopted a five-year business plan to build on that framework and share our expertise in a wider sphere, while remaining true to our roots in maintaining a clear mission to be: ‘the voice of the public in the delivery of public service’.

Our strong credentials enabled us to grow our Healthwatch portfolio to bring neighbouring Walsall, Wolverhampton and Solihull into the fold, while we also operate Staffordshire, Wolverhampton and Telford’s Advocacy services. Local authorities have quickly recognised our value, leading to partnerships across the East and West Midlands.  We also collaborate with many other Healthwatch groups across the country.

We provide an innovative, independent platform to engage with your public and put their voices and opinions at the heart of decision making. Working in an accredited environment with the backing of the Market Research Society, Investing in Volunteers, Social Enterprise UK and others gives even greater weight to our work.

Meanwhile, this year we are proud to have achieved a national award for our Volunteering programme from Healthwatch England Network, as well as recognition for our STP engagement programme and work with orthotics campaigner Rebecca Loo to achieve national changes in practices.

Now that our approach to business is paying dividends and enabling us to generate profits we are delighted to be able to give something back.  This year will see the launch of our community grants scheme – giving small donations to support groups across our Healthwatch regions.

We are proud of the strides we have made in community engagement and equally keen to share our knowledge and expertise with the wider health and social care community – hence our presence at the Health and Care Innovation Expo.

Please feel free to come along and talk to the team on Stand 241 at Expo 2017 or visit

Robin Morrison

Robin Morrison is Chair of Engaging Communities Staffordshire. Before this he was Chief Executive of Blanenau Gwent County Borough Council in South Wales, where he led the transformation of social care and worked closely with health colleagues on improving a wide range of services to facilitate the council’s Independent Living Strategy.