Social media

The NHS is turning 70 on 5 July 2018. It’s the perfect occasion to celebrate the achievements of one of the nation’s most loved institutions and an opportunity to engage and inspire your followers on social media. Working with other NHS organisations and key partners it’s a chance to draw on our collective power to promote and share the great work of NHS staff now and over the past 70 years, whilst highlight the exciting developments and innovations for the next 70 years.

We’ve produced some digital assets to help get you started in bringing the #NHS70 brand to life through your digital communications with images, video and other branded assets.

You can see examples of how we’ve kicked off the NHS 70th birthday celebrations on social media, and our website will be a live resource as we develop materials and plans to support your work in the lead up to the birthday on 5 July 2018.

Three easy ways to get involved

How to get involved in the NHS70 celebrations:

1. Add NHS70 to your social media covers

See our brand guidelines.

2. Use the #NHS70 hashtag

The active #NHS70 hashtag is already attracting attention, and you can use it to help bring a new audience to any of your stories or social content that relates to the NHS70 themes.

Whether it’s memories and stories, events or open days, volunteers – capturing images, stories, and videos (with the necessary permissions) from any planned NHS70 activity will provide a rich content source for your social channels.

Following the hashtag and sharing content from your colleagues is an amazingly powerful way of generating support for the #NHS70 work, as well as providing a low-effort way for you to easily find and create content that fits with your local social media strategy.

Here’s a Twitter list of active #NHS70 organisations to get you started. DM @NHSImprovement if you’d like to be added to the list.

See our full list of partners.

3. Network with other NHS communicators to share ideas and materials

NHS CommsLink has recently been refreshed as an online networking space for NHS communicators, and has a dedicated NHS70 section to discuss ideas or share materials. We’ll take the most popular requests and ideas and share them here throughout the year.

Some NHS70 digital assets to help get you started

We will publish NHS70 branded assets you can download on the NHS70 website under Images, films and digital assets.

So far, these include:

  • Email signature
  • Logos
  • Short films
  • Archive images

#NHS70 in action

Here are some ways people are joining in with #NHS70 so far:

Happy New Year! Whether you’re out celebrating, at home, or tucked up in bed, we know for sure that thousands of NHS staff are on duty, caring for people across the country. That’s the way it has been since 1948.

This year the NHS celebrates its 70th birthday #NHS70 #ThankUNHS pic.twitter.com/K4hkzgpogX

— NHS England (@NHSEngland) January 1, 2018