Meet the team

Meet the network team

Bernadette Hurst, Senior Clinical Network Manager


Bernadette has worked in the NHS for nearly 7 years, initially joining the North West Strategic Health Authority to lead the development and delivery of a large scale change programme across the North West region supporting the Health, Wellbeing and Social Care reforms and the transition of Public Health into Local Government. In her current role, Bernadette is a member of the senior management team for the Networks and Senate, and deputises for the Associate Director.

Prior to this, Bernadette has led multi-organisational partnerships at both regional and sub-regional levels, aimed at securing continuous improvement in the public sector. She has  many years experience of leading complex multi-disciplinary teams, including a considerable period of time as an Assistant Chief Executive within Local Government.

Bernadette has also spent several years as part of a team seconded to central Government providing advice and support to all Authorities in the North West around the Government’s modernisation agenda. Her work has received national recognition by the Local Government Information Unit, the Institute for Public Policy and Research, the Merseyside Observatory for Social Inclusion, the IDeA and a number of universities.

James Boyes, Quality Improvement Programme Manager


Before joining the North West Coast SCN, James had worked in the NHS for over eight years, supporting a number of North West Trusts and Strategic Health Authorities as an independent improvement consultant.

Within the NHS he has worked with both commissioners and providers as a Senior Improvement Advisor, Senior Project Manager and Programme Manager. At his most recent Trust, James spent three years as a member of the Senior Management Team working alongside his clinical colleagues, supporting them with their service improvement work. In addition to his work with CAMHS and Community Services, James also has considerable experience of introducing sustainable and integrated improvement into Adult and Later Life Mental Health Services.

Julia Charnock, Quality Improvement Programme Manager


A specialist practitioner in District Nursing, Julia has worked in a number of Trusts across the North West. She joined the SCN in April 2013 after leading a number of projects for the Cardiac & Stroke Network in Lancashire & Cumbria. As the regional Privacy & Dignity Lead, she also led the successful implementation of national policy to Eliminate Mixed Sex Accommodation. Julia also worked extensively with clinicians across the North West to develop key Primary Care Standards for Managing Asthma in Children and Young People.

With both a clinical and commissioning background and experience of PRINCE2 and MSP methodologies, her successes include programme and project management around Maternity, Children and Young People services, Stroke, CVD and COPD, along with guideline development and service improvement/redesign.

Working predominantly with stakeholders in Lancashire & South Cumbria, Julia’s work is focused on supporting the transformation of Maternity services including the development of the Local Maternity System and Perinatal Mental Health Services, including the new Mother and Baby Unit and Specialist Perinatal Community Mental Health Service.

In her free time Julia is studying Italian and enjoys hiking, reading and spending time with her family and friends. 

Bethany Luxmoore, Quality Improvement Lead


Beth joined the SCN as a Quality Improvement Lead with the Maternity and Perinatal Mental Health networks in September 2016. Her current priorities include the development of a regional guidance document around risk categorisation in pregnancy, mapping the provision of perinatal mental health services and implementing quality improvement strategies to reduce stillbirth.

Beth has worked in project management roles across a variety of sectors including construction, academia and health and social care. In 2013 she completed her PhD in Biomedical Engineering before joining Alzheimer’s Society where she worked on service development projects for three years, focusing on user involvement and non-pharmaceutical approaches to dementia care. 

Jayne Price, Quality Improvement Lead


Jayne has worked for the NHS since 2009 in Performance, Analytical and Project Management positions, initially with Halton and St Helens PCT, prior to this organisation being merged with other local PCTs to form NHS Merseyside. Following PCTs being dis-established, Jayne worked for NHS England (Cheshire and Merseyside Area Team) for nine months, before joining the SCN in January 2014 as a Quality Improvement Lead – Data.

Jayne is currently seconded to Project Management roles within the SCN (within both the Maternity Network and Mental Health Network).  She gained a BA(Hons) in Business Administration and Management in 2012, and is currently undertaking an MSC in Health Informatics (Part Time Distance Learning) at Sheffield University.

Melanie Farman, Quality Improvement Lead


Melanie joined the North West Coast SCN as Quality Improvement Lead with the Maternity and Perinatal Mental Health network on secondment in May 2018. Her current priorities include implementing and embedding local multi-professional perinatal mental health pathways and improving engagement of system partners across the pathway. This is currently being accomplished through the Perinatal Mental Health network’s four subgroups; with work aligning to Better Births, National Perinatal Mental Health Care Pathways and NICE guidance.

Prior to joining the SCN Melanie worked clinically in the NHS for many years with her previous role being a Specialist Health Visitor for Perinatal & Infant Mental Health. Melanie is passionate about raising awareness of perinatal and infant mental health and delivers the Institute of Health Visiting (iHV) Perinatal & Infant Mental Health Awareness training across Lancashire & South Cumbria as a Perinatal and Infant Mental Health Champion.

Alexandra Severns, Quality Improvement Project Manager


Before joining the North West Coast SCN, Alex worked for the NCT, the UKs largest Parenting Charity, for 7 years as a Commissioned Services Key Account Manager and Antenatal Educator. Alex launched and managed the NCTs largest Breastfeeding Peer Support Service, the specification for which included a proactive telephone/text service, home visit team and postnatal ward support, delivered by a team of fully trained staff and volunteers. Alex was also Chair of the East Lancashire Maternity Services Liaison Committee (MSLC) for 5 years, during which time they were awarded the RCM Maternity Service of the Year which acknowledged the service user involvement in service development. Prior to developing in interest in Maternity Services work Alex was a Revenue Manager with Marriott Hotels. Alex is currently supporting work on reducing stillbirth and improving maternity safety.

Meet the clinical network team

David Rowlands MB, ChB, FRCOG – Clinical Lead, Maternity

David Rowlands is Consultant Obstetrician and Gynaecologist at Wirral University Hospitals NHS Foundation Trust and an Honorary Lecturer at the University of Liverpool.

He is passionate about the delivery of a high quality patient centred service, with care provided by the most appropriate person, at the most appropriate time, in the most appropriate way, in the most appropriate place.

His experience as a Consultant Obstetrician & Gynaecologist, Clinical Director of Women’s Services, Clinical Head of Division for Women & Children’s Services and Medical Director at Wirral University Teaching Hospital provides a firm platform to take the clinical agenda forward in what is going to be an extremely challenging but also exciting time for the service.

David’s clinical leadership is regionally and nationally recognised by roles as Chair of the NHS Clinical Leaders Network North West, the CLN NW Steering Committee and NHS (Darzi) Review. He was Deputy Chair for the Birth NW Clinical Pathway Group from 2006 –2008 and Chair for the NW Birth and Newborn Clinical Pathway Group 2009 – present. The pathway is based on normalisation of pregnancy and advising commissioners on how this may be improved, making maternity relevant to the family and ongoing health and social care.

Dr Gill Strachan MBChB, MRCGP, MRCPsych – Clinical Lead, Perinatal Mental Health

Dr Gill Strachan is a Consultant Psychiatrist working for Lancashire Care Foundation NHS Trust. After initially training in general practice Gill then specialised in psychiatry, working in Blackpool with a special interest in perinatal psychiatry before undertaking a Perinatal Bursary through Royal College of Psychiatrists in 2017. In November 2018 the new Ribblemere Mother and Baby Unit opened in Chorley where Gill is the consultant psychiatrist.

Gill chairs the Perinatal Mental Health Network for the North West Coast Strategic Clinical Networks and leads the Perinatal Mental Health work stream for Lancashire and South Cumbria Better Births. Gill is also chair of the Maternal Mental Health Alliance Better Start perinatal group in Blackpool and was elected to the executive committee of the RCPsych Perinatal Faculty this year.