Marketing approaches to promote engagement: a case study by Medway NHS Diabetes Prevention Programme (NHS DPP)

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This case study looks at how Medway Public Health team implemented an external marketing campaign to encourage uptake of diabetes intervention.


This document also includes the layout of the Medway Diabetes Prevention Programme (NHS DPP) process as well as the post-intervention process. It can be used as a model for developing a marketing approach for the NHS DPP.