Marketing approaches to promote engagement: a case study by Medway NHS Diabetes Prevention Programme (NHS DPP)

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This case study looks at how Medway Public Health team implemented an external marketing campaign to encourage uptake of diabetes intervention.

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Marketing approaches to promote engagement: a case study by Medway NHS Diabetes Prevention Programme (NHS DPP)

Marketing approaches to promote engagement: a case study by Medway NHS Diabetes Prevention Programme (NHS DPP)

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Summary

This document also includes the layout of the Medway Diabetes Prevention Programme (NHS DPP) process as well as the post-intervention process. It can be used as a model for developing a marketing approach for the NHS DPP.