NHS Diabetes Prevention Programme: An opportunity to partner with the Behavioural Insight Team to improve outcomes

Document first published:
Page updated:
Publication type:

Behavioural insights refer to an approach that uses knowledge of how and why people behave to encourage positive behaviour change within populations or sub-populations. It is often implemented by making low cost changes to the physical and social environment, including digital and communications, rather than through training, marketing or guidelines.

We asked Behavioural insight to develop some supporting guidance for providers and commissioners on achieving and improving uptake, retention and behaviour change with the application of behavioural insights.


This document outlines what behavioural insights are and how the Behavioural Insights Teams within Public Health England (PHE) and the Department of Health (DH) can support commissioners and providers of the NHS DPP.