Joyce Bowler is a Registered Nurse by background, and has been Programme Lead for personal health budgets for the three Clinical Commissioning groups of Leicester, Leicestershire and Rutland since June 2014.

Joyce first became interested in PHBs back in 2013 when she was Head of Quality Contracting for the CCGs and had Continuing Healthcare in her portfolio.

She is a passionate advocate for personalisation and believes that people should not only be given the choice of care and services, but they should be able to access novel ideas to create packages that are outside of what is traditionally commissioned by the NHS that best meet their needs.