National marketing campaign partnerships

How our campaign partners help support the NHS and improve health outcomes for everybody

We’re proud to work with a range of partners to help increase the reach and impact of our national health campaigns.

From saving lives by encouraging people to come forward with cancer concerns or helping people to access support with their mental health, through to helping the NHS to recruit the workforce of the future, all of our campaign partners play a key role in helping us make a difference and amplifying important messages.

If you are interested in partnering with NHS campaigns, please email us and help make a difference.

Our campaigns

Help us, Help you

The ‘Help us, Help you’ campaigns work to ensure that people know how and when to access NHS services. The various ‘Help us, Help you’ campaign strands are designed to reassure the public that the NHS is here for us all and wants to see you when you need help.

The campaign strands evolve depending on greatest need and possible impact in any calendar year. We have a range of focuses, including but not limited to:

  • Using NHS 111 first when people have urgent, but non-life-threatening medical needs
  • Accessing mental health services such as NHS talking therapies
  • Raising awareness of cancer symptoms and encouraging early presentation leading to earlier diagnosis and improved outcomes for patients
  • Increasing the understanding or heart attack symptoms and the signs of a stroke and encouraging people to call 999 when symptoms appear
  • Encouraging people who have been sent an NHS bowel cancer screening kit to complete and return the test.

Find out more about our help us, help you partners

Reads: we are the nhsWe are the NHS

Running since 2018, ‘We are the NHS’ is the annual workforce campaign from NHS England. The campaign aims to increase positive perceptions of, and pride in, working for the NHS, driving consideration of a healthcare career across a diverse range of roles.

The future of England’s health and social care system relies on its people and the campaign aims to motivate young people and career switchers alike to embark on their journey to undertake a rewarding career in the NHS.

Nurses, Allied Health Professionals, and healthcare support workers are central to delivering world class healthcare in the NHS. The campaign works with partners to celebrate those currently working across more than 350+ NHS careers and shine a light on the incredible work that they do. In doing so they inspire others to begin the training required to start their own career in the NHS.

Find out more about our we are the NHS partners


Help us, help you – campaign partners


Boots features NHS content and assets on their Health Hub, which provides healthcare advice to their customers.


Google has enabled improvements to the evaluation of our Help Us Help You Cancer campaign activity, leading to optimisation of our campaign media strategies.


Morrisons has teamed up with NHS England to focus on customer awareness around the signs and symptoms of cancer. Through the introduction of fabric selfcare-labels stitched into Nutmeg’s men’s and women’s underwear ranges, this first-of-its-kind partnership encourages people to spot the potential symptoms of breast and testicular cancer, and to contact their GP for a check-up if concerned.

National Housing Federation

The National Housing Federation shares campaign assets and information with its housing association members who provide homes for around six million people.

Neighbourhood Watch

Through our partnership with Neighbourhood Watch, an NHS 111 message has been included on the back of their window stickers and is visible to people in their homes. The partnership encourages the use of 111 online or to call 111 when medical help is needed.

P-wave logoP-Wave

P-Wave, a leading urinal products brand, is supporting the NHS in the drive for earlier diagnosis of cancers.

In partnership, we printed an important body awareness message – “Blood in your pee? Contact your GP practice” – on urinal mats.

The new urinal mats will be used in thousands of public toilets across the country..

Royal Mail

Working together to raise awareness amongst 137,000 Royal Mail staff across areas such as mental health and reminding the workforce what support is available.

Stagecoach logoStagecoach

Stagecoach, the UK’s largest bus and coach operator, came on board in 2023 to help raise awareness of the signs and symptoms of cancer.

The partnership saw a bespoke blue NHS liveried double-decker bus visiting areas across the country where early diagnosis rates for cancer are among the lowest.

Messaging on the bus highlighted improved survival rates among those who seek help at the earliest opportunity.

University of Birmingham

The University of Birmingham was pleased to share the NHS 111 digital messages across their campus, to reach c46,000 staff and students via digital screens and newsletters to promote the online service to receive medical help.


We are the NHS – campaign partners

BBC Bitesize

BBC Bitesize have developed a range of inspiring videos, webinars, articles and job profiles for their Careers site and social media channels.

Complete University Guide

Complete University Guide worked with the NHS to build out subject guides, create Complete University Guide job profiles and produce video content related to core NHS careers.

The Duke of Edinburgh’s Award (DofE)

DofE hosted a range of activity targeted at the school leaver audience, highlighting overlap between the skills developed through the DofE Award and a prospective career in the NHS.

Family Lowdown

Family Lowdown hosted a live webinar event for parent’s considering a return to work with a role in the NHS after starting a family. A programme of activity supported this, including social posts, discussion forums and solus emails.

Headspace for NHS

Headspace curated a bespoke video with one of their expert mindfulness teachers, Eve. The clip explores the significance of a career change and the fulfilment that a role with the NHS can bring.

The Open University

The Open University have hosted two webinar events targeted at their student network, highlighting the range of roles available in the NHS.

The Prince’s Trust

The Prince’s Trust created a suite of social media assets featuring young NHS staff members to highlight the range of roles available and address misconceptions around what it takes to work in the NHS.

Success at School

Success at School hosted a campaign targeting career advisors and school leavers via their network of 4,000 schools and colleges across the UK. The campaign equipped both audiences with resources to find out more about how to become a nurse.

Talented Ladies Club

Talented Ladies Club have created content featuring NHS professionals for their users providing an insight into NHS roles as well as practical career tips and guidance.


We worked with UCAS to create podcasts and new subject guide content inspiring people about the degree courses which can lead to an NHS role. UCAS also provide insights for applications to nursing degrees across England.

What Uni

What Uni created new university subject guides and developed case study videos to showcase what a role with the NHS entails.