Asthma Campaigns


The #AskAboutAsthma campaign is about making simple changes to children and young people’s care that will make a big difference to how they and their families experience their asthma.

The campaign encourages children and young people, their families, and those involved in their care, to ensure four simple and effective measures to help them control their asthma:


Get an asthma action plan in place

A written asthma action plan drawn up between a clinician and patient means people are four times less likely to have to go to hospital for their asthma. [Adams et al; Factors associated with hospital admissions and repeat emergency department visits for adults with asthma; Thorax 2000;55:566–573]


Understand how to use inhalers correctly

Less than three-quarters of children and young people have any form of instruction in how to use their inhaler. Poor inhaler technique means patients don’t get the full benefit of their asthma medication.


Schedule an asthma review – every year and after every attack

An asthma review by an appropriately trained clinician after every attack helps to work out what went wrong. An annual review ensures effective management of the condition.


Consider air pollution and its impact on lung health

We want to ensure that every asthma conversation considers the impact of outdoor and indoor air pollution on children and young people’s asthma.


Find out more about the 2023 #AskAboutAsthma campaign.


#RightInhalerImage campaign

Inhalers are frequently portrayed in the media incorrectly leading to misconceptions about their use.

The #RightInhalerImage Campaign aims to improve the quality of media portrayal of inhalers which we believe would improve information for patients, health care professionals and the public about the use of inhalers. To achieve this, we are campaigning to ensure images represent inhalers being used correctly and would love you to join us.

Find out more about the #Rightinhalerimage campaign.

Girl using an inhaler with her mother.