Asthma Campaigns
#AskAboutAsthma 2026
2026 marks 10 years of our #AskAboutAsthma campaign, and we’re celebrating with a special anniversary theme: Ten Years of Asking About Asthma.
This year’s campaign has three parts:
Phase 1: Back to basics
During this phase, we’re asking all health services, schools and other organisations to set a local goal to improve asthma care. This goal should be realistic but ambitious and linked to our four key campaign asks.
We’d love you to get involved by:
- setting your own improvement goal
- telling us what you’re planning to do
- linking your work to our 10-year anniversary theme
- sharing what you achieved
You can find examples, plus templates to help you share your plan here: Phase 1 Resources for Services
Submit your plans using this link – Ask About Asthma: Phase 1 – Submit Your Plan – Fill in form
Phase 2: Core campaign week
The second phase is running from 7 to 11 September. Across the week, we’ll look at how asthma care has changed over the last 10 years, and why it’s so important to keep focusing on Every Child and Every Breath and Every Neighbourhood, now and in the future.
This part of the campaign is timed to come just before week 38, known as the “September Spike”, when asthma attacks rise as children and young people go back to school after the summer.
You can find the programme and registration links for the week here: AAA 2026 week schedule
Resources to help you prepare for the September spike in your setting are available here. [coming soon]
Phase 3: Looking ahead to the next 10 years
We’ll use your pledges, along with data, insights and resources from children and young people to help co-create a vision for 2036. We’re also planning a celebration on Friday 11 September. Watch this space for more information.
Key messages
- Children and young people with asthma should be supported to manage their condition in every part of their lives, whether that’s at home, at school or college, or out in the community.
- An asthma attack is a warning sign. It means prevention action is needed to keep the child or young person in your care safe and well.
- Neighbourhood models give us the chance to develop high- quality, accessible care closer to home, helping to deliver the Government ambition of a “left shift” for children and young people’s asthma care.
The four ‘Asks’
- Get an asthma action plan in place.
- Understand how to use inhalers
- Schedule an asthma review, every year and after every attack.
- Consider air quality and its impact on lung health.
Get involved
- Sign up to the webinars and workshop
- Display the campaign poster in your setting (see additional materials below).
- Tell us about the improvement you plan to make in your setting (September 2026) and let us know how you got on (October 2026).
- Use #AskAboutAsthma on social media in the lead-up up to and during the campaign week – use the assets below.
- Access previous campaign content including the 2025 Ask About Asthma campaign, and the 2024 campaign.
Campaign materials
- Social media assets – AAA 2026 social media video and the 4 asks: Ask 1, Ask 2, Ask 3, Ask 4. [coming soon]
- Campaign posters – AAA 2026 Poster – general (public/patient areas), AAA2026 poster suite – Size A3, Size A4 [coming soon]
- Signs and symptoms of asthma poster
- Email banner (AAA 2026)
- Fact sheets: [coming soon]
Webinars and conference materials
Webinar: 10 years of asking about asthma – Monday 7 September, 9:00-11:00
This webinar marks 10 years of the #AskAboutAsthma campaign, reflecting on why its 4 Asks remain relevant today. It examines a decade of data on asthma diagnosis, prescribing, emergency admissions and deaths, alongside air quality and wider health determinants. The session also looks ahead to 2036, exploring how climate change, air quality and pollen might shape the future of children’s respiratory health, before considering national policy priorities and the ambition to achieve 10 years without preventable asthma deaths.
Webinar: Every child – Tuesday 8 September, 11:30 – 13:30
This session will focus on building a better future for every child with asthma, with particular attention to tackling inequalities and strengthening prevention. It explores how embedding health equity within education settings can help reach every child, and how risk stratification can act as a safety net to make high-risk children visible, even when their needs go unspoken. The discussion also considers how to create communication and support that is genuinely accessible across every culture, dialogue and neurotype, ensuring no child or family is left behind.
Webinar: Every breath – Wednesday 9 September, 11:30 – 13:30
This session looks at supporting good asthma control throughout every stage of life and daily living, from managing symptoms across different seasons and sleep patterns to encouraging physical activity, recognising that children and young people with asthma can and should stay active. It highlights the importance of making every healthcare contact count in supporting sustained asthma health, and takes a long-term view of how good asthma control in childhood can help promote healthier outcomes into adulthood.
Workshop: Every neighbourhood – Thursday 10 September, 8:30 – 13:30 (Central London venue tbc)
This in-person workshop examines why tackling asthma requires a neighbourhood-based approach, grounded in the evidence for action, and explores how multidisciplinary teams can work together to improve asthma care for children and young people. Attendees can also choose from a range of workshops covering asthma MDT case reviews, youth and parent perspectives, emergency care and safety-netting, and building effective follow-up pathways and neighbourhood partnerships.
Contact information
Rachel Lundy: rachel.lundy@nhs.net
Stacey Bedford: stacey.bedford@nhs.net
NHS England London CYP inbox: england.cyptransformationldn@nhs.net