Step 2 – Capture evidence

Think about the key activities and outcomes in your ‘articulation of change’ and how they can be evidenced.

Your evidence may be quantitative (numerical) or qualitative (words), and you may already collect it or have access to it, or you may need a new data collection.

You may have a lot of evidence in some areas, but gaps in others.

It can be helpful to capture all of this in a plan, and perform a stocktake of what data is available.

The key things you want to understand at this stage are:

  • what is the thing you are trying to evidence (activity, outcome, goal,assumption)
  • how you will evidence it
  • is it a priority to your programme
  • why is it important
  • issues or limitations

It’s usually worth doing this exercise with some experienced researchers and analysts. Collecting evidence can be time consuming and expensive, so the template can be used to compare and prioritise what you collect and analyse.

Don’t forget to keep a balance of evidence which includes activities (what you will do), outcomes/goals (what will change), and assumptions or other factors which you know can impact your work. Early data from these measures will help you to steer your programme in the right direction.

How can you understand your contribution to shared outcomes and impact?

​Find out more about Contribution Analysis 

Further reading

Download the Impact Framework here