The Information Standard about us image

The Information Standard demonstrates NHS England’s commitment to driving up the quality of health and care information that is available to the public, patients and health and care professionals. NHS England believes information that is clear, accurate, evidence-based, up-to-date and easy to use enables people, patients and communities to become better informed and more involved in their health and care.

It was developed in response to the large amount of health and care information available to the public and patients. Any organisation achieving The Information Standard has undergone a rigorous assessment to check that their information production process generates high quality information. Members of The Information Standard also obtain the right to display the Standard’s logo on their information which acts as a quality mark and helps people easily identify reliable, high quality information.

NHS England is working to streamline and improve existing processes for attaining and maintaining membership of The Information Standard, whilst also seeking to develop the Standard towards our ambitions of:

  • Continuing to improve and maintain the production of high quality information that people can trust, make sense of and act on, through organisational and professional development
  • Creating a sustainable, developmental approach, that supports information producers to continuously strive for improvement in what they do and the quality of their information
  • Acting as a system lever for health literacy and shared decision making whilst also contributing to wider policy areas including self-care and person-centred care
  • Continuing to grow membership of The Information Standard whilst also influencing the wider system to highlight the importance of health and care information.