Building a shared purpose and vision

What this looks like in practice

  • Create a vision and shared purpose in an inclusive and transparent way ensuring meaningful input from all, including those with lived experience. The executive leadership of the organisation must drive this work, but it cannot be designed and created by one team.
  • Involve communities and people with lived experience as partners in the design of the vision and shared purpose.
  • Find ways to ensure the vision and shared purpose are lived everyday by its people and are underpinned by core values.
  • Ensure all improvement work is focused on the shared purpose and vision and question any work which does not align to these. Start by focusing on the current NHS priorities and pressures your organisation is facing.
  • Set a powerful purpose-driven context for improvement work so that people are more likely to engage, based on commitment to the purpose, rather than compliance with a process.
  • Understand the world in which frontline staff are working, their challenges, their successes, and the improvement they’d like to see to guide this vision and shared purpose. Methods of co-design and collaboration like crowd sourcing platforms or running engagement events can be used. Understand the current Care Quality Commission well led scores and where there are areas for improvement.
  • The shared purpose and vision should allow staff to understand the importance of their work and to see it from the service user’s perspective. Celebrate and share good practice where possible.

Guidance and resources

Assessment and improvement

Visit our improvement pages to understand where you are on your journey to embed each of the five components of NHS IMPACT and to begin building an improvement culture.

Courses, workshops and events

Free tools and guides

Journal articles, reports and research

NHS IMPACT bulletin

Subscribe to the NHS IMPACT (Improving Patient Care Together) bulletin