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NHS Diabetes Prevention Programme: An opportunity to partner with the Behavioural Insight Team to improve outcomes

Behavioural insights refer to an approach that uses knowledge of how and why people behave to encourage positive behaviour change within populations or sub-populations. It is often implemented by making low cost changes to the physical and social environment, including digital and communications, rather than through training, marketing or guidelines.

We asked Behavioural insight to develop some supporting guidance for providers and commissioners on achieving and improving uptake, retention and behaviour change with the application of behavioural insights.

Let’s be clear: early diagnosis is crucial for cancer patients

NHS England’s National Clinical Director for Cancer looks at the work being done to support the ‘Be Clear on Cancer’ campaign launched yesterday in conjunction with the Department of Health and Public Health England: Through the latest Be Clear on Cancer campaign we are encouraging people who get out of breath doing things they used […]