Asthma Campaigns
#AskAboutAsthma 2025 Campaign
#AskAboutAsthma returns for its ninth year, led by the NHS England – London Babies, Children and Young People’s team. The campaign is about making simple changes to children and young people’s care that will make a big difference to how they experience their asthma.
This year’s campaign runs from 8 to 11 September and the theme is One year on from the National Child Mortality Database report: How can we prevent asthma deaths? focused on how systems are responding to the NCMD’s findings and recommendations, showcasing great practices and identifying further actions to keep children well.
The campaign is timed ahead of week 38, known as the ‘September Spike’, when asthma attacks rise after school resumes after the summer holidays. Below you will find campaign messages and resources to help you prepare for this period. The week of learning takes place from 8 September 2025.
Key messages
- Asthma still tragically claims young lives. Most asthma deaths are preventable.
- Directly addressing the preventable factors would mean improved control and better quality of life for all children and young people (CYP) with asthma.
- Children and young people with asthma should be supported to manage their condition in all areas of their lives – at home, school/college, and in the community.
The four ‘Asks’
- Get an asthma action plan in place
- Understand how to use inhalers correctly
- Schedule an asthma review – every year and after every attack
- Consider air quality and its impact on lung health
Get involved
1. Sign up for the #AskAboutAsthma conference and webinars:
- Supporting children, young people, families and schools, Monday 8 September 12.30 – 1.15pm
- Nursing webinar, Tuesday 9 September: 12.30 – 1.15pm
- #AskAboutAsthma 2025 Conference, Wednesday 10 September 9:00 – 1:00pm
- Primary care webinar, Thursday 11 September: 12:30 – 1.15pm
2. Display campaign posters in community settings (see materials below).
3. Use #AskAboutAsthma on social media leading up to and during the campaign week.
4. Access previous campaign content including films, blogs, podcasts, and presentations.
Campaign materials
- Social media assets – AAA 2025 social media video and the 4 asks: Ask 1, Ask 2, Ask 3, Ask 4.
- Campaign posters – AAA 2025 Poster 1 (public/patient areas), AAA 2025 Poster 2 (professional/staff areas)
- Signs and symptoms of asthma poster
- Email banner
- Fact sheets: AAA 2025 Schools fact sheet, AAA 2025 Youth organisation fact sheet, AAA 2025 Secondary care fact sheet, AAA 2025 Primary care factsheet, AAA 2025 Pharmacy fact sheet
Contact information
Rachel Lundy: rachel.lundy@nhs.net
Stacey Bedford: stacey.bedford@nhs.net
NHS England London CYP inbox: england.cyptransformationldn@nhs.net
Content from previous campaigns
- LearnLive broadcast for schools “How we can all support young people with asthma to live their best lives”
- Video “Would you know what to do if a child had an asthma attack at school?”
- Video “Asthma attack at school? How should schools respond”
- Podcast “How schools can support the air quality and asthma agenda to help CYP to live their best lives”,
- Podcast “Asthma friendly schools – how to implement them in your borough”
- Podcast “Tips to overcome challenges when setting up asthma friendly schools”
- Slides “Benefits of setting up an Asthma Friendly Schools initiative”
- Video “Helping GPs talk to patients about air pollution”
- Blog “How to effectively reduce exposure to house dust mite allergen and dust in the home and at school”
- Podcast “Air Quality and asthma – young people’s perspective”
- Podcast “Clean air clinics”
- Blog “How can healthcare professionals help in tackling air pollution”
- Video “How can clinicians bring air pollution into the asthma management conversation?”
- Video “Five tips on reducing exposure to indoor allergens”
- Video “Do you know when your inhaler is empty?”
- Video “Safety and sustainability of salbutamol: advice and use after discharge of the wheezy child”
- Podcast “Recycling of asthma inhalers – challenges and solutions”
- Video “Anti-Inflammatory Reliever Therapy (AIR)”
- Podcast “Where are we with SABA over reliance”
- Video “How nursing teams are working to reduce salbutamol usage”
- Podcast “MART therapy for asthma symptoms – what it is and how it works”
- Video “My son’s symptoms were not always obvious” – a parent’s perspective on supporting a child with asthma
- Video “Asthma and sport: a young person’s perspective”
- Podcast “Vaping and young people – why so popular and what are the risks?”
- Podcast “Air Quality and asthma – young people’s perspective”
- Blog “Asthma, My Story!” and Video “Empowering Asthma’s Youth from Struggle to Strength: My Story – Isabelle Utley”
- Video “A young person’s thoughts and experiences of asthma care”
- Blog “Asthma and Lung UK – Breathe buddies”
- Blog “The importance of inclusion: focus on asthma by Over The Wall”
- Video “Talking to young people about vaping cessation” (could also be safety)
- Blog “How asthma has affected me throughout my life” OR Video “Living with asthma as a young person”
- Video from the MHRA “How healthcare professionals can implement the MHRA montelukast safety alert”
- Video from the MHRA “Montelukast: what should families know”
- Video from the MHRA “Dangers of using bought nebulisers at home: healthcare professionals”
- Video from the MHRA “Dangers of using bought nebulisers at home: schools”
- Video “Dispelling myths about exercise induced asthma”,
- Video “The risks of vaping for children and young people with asthma”
- Video “The use of oximetry for people with black or brown skin tones”
- Video “What does an asthma attack look like (a nurse’s perspective)”
- Blog “Using asthma inhalers without an asthma diagnosis”
- Podcast “Missed asthma reviews and appointments- how to ensure families don’t slip through the net”
- Blog “Asthma education through PLT (protected learning times) for PCNs”
- Video “Tier 3 training event for CYP asthma: a how to guide”
- Video “Why you should use London’s new digital personalised asthma action plans”
- Podcast “Ensuring every CYP with asthma is treated by an appropriately trained professional”