Maternity Choice and Personalisation Pioneers

maternity-01The Maternity Choice and Personalisation Pioneers have been developed to test ways of improving choice and personalisation for women accessing maternity services.  All of the Pioneers will seek to deepen as well as widen the choices available to women across clinical commissioning group (CCG) boundaries, by seeking to attract new providers of services into their areas and empowering women to take control in decisions about the care they receive, to meet their needs and preferences.

Supported by NHS England and other partners, the Pioneers will work rapidly over an 18 month period to develop and test ways of improving choice and personalisation of maternity services for women in their localities. NHS England will draw on this work and promote it for national adoption and adaptation as the Pioneers progress, to support all areas of the country to offer personalised maternity care tailored to women’s needs and preferences.

Latest news

Maternity Choice Framework now available on the LMS Hub

Date: 28 September 2018

To enable local maternity systems (LMS) to adopt the work of the pioneers and ensure that choice and personalisation is offered to women in their areas, NHS England, along with the pioneers, has developed a series of resources – a Maternity Choice Framework.

This co-produced tool is available for all 44 of the LMS to use and focuses on the importance of personalisation and choice in maternity, explains what’s on offer, what support is available and what that looks like in practice.

This resource is a work in progress and NHS England is keen to gather feedback, suggestions and queries. The framework will be reviewed and refreshed in 6 months to reflect any suggested improvements and amends. Please share your thoughts and send to

To request access to the LMS Hub, please email

Your choice – where to have your baby

Date: Tuesday 12 June 2018

Two new maternity decision aids have been developed by NHS England alongside The Royal College of Midwives and the Royal College of Obstetricians and Gynaecologists, with endorsement from the National Institute for Health and Care Excellence (NICE).

These publications aim to help and advise women, when making the decision around where to give birth. There are two versions now available on the NHS website – one for women who have had a baby before and one for women having their first baby.

Please note that this information is for healthy, low-risk women and should be used as part of a comprehensive personalised discussion with a midwife.

View the maternity decision aids >

Maternity Choice and Personalisation Pioneers one year on – Jennie Walker’s latest blog

Date: Wednesday 28 June 2017

Jennie Walker marks the one year anniversary of the seven Maternity Choice and Personalisation Pioneer sites being announced, and explains why this is an important and formative time for Local Maternity Systems (LMS) across the country.

Read the blog >

Better choice for a better birth – Tim Straughan’s latest blog

Date: Wednesday 5 April 2017

The NHS in England provides great maternity care. But it is continually looking to provide even better new and improved care. Tim Straughan, Head of Patient Choice at NHS England, takes a look at some of the challenges ahead.

Read the blog >

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