Maternity Choice and Personalisation Pioneers

maternity-01The Maternity Choice and Personalisation Pioneers have been developed to test ways of improving choice and personalisation for women accessing maternity services.  All of the Pioneers will seek to deepen as well as widen the choices available to women across clinical commissioning group (CCG) boundaries, by seeking to attract new providers of services into their areas and empowering women to take control in decisions about the care they receive, to meet their needs and preferences.

Supported by NHS England and other partners, the Pioneers will work rapidly over an 18 month period to develop and test ways of improving choice and personalisation of maternity services for women in their localities. NHS England will draw on this work and promote it for national adoption and adaptation as the Pioneers progress, to support all areas of the country to offer personalised maternity care tailored to women’s needs and preferences.

Latest news

Maternity Choice and Personalisation Pioneers one year on – Jennie Walker’s latest blog

Date: Wednesday 28 June 2017

Jennie Walker marks the one year anniversary of the seven Maternity Choice and Personalisation Pioneer sites being announced, and explains why this is an important and formative time for Local Maternity Systems (LMS) across the country.

Read the blog >

Better choice for a better birth – Tim Straughan’s latest blog

Date: Wednesday 5 April 2017

The NHS in England provides great maternity care. But it is continually looking to provide even better new and improved care. Tim Straughan, Head of Patient Choice at NHS England, takes a look at some of the challenges ahead.

Read the blog >

NHS England asks for women’s views on choice in maternity services

Date: Thursday 2 March 2017

Women are being invited to take part in an online maternity choices survey to find out what information is important when deciding where to go for care, before, during and after giving birth. NHS England also want to know when women want this information, and in what format they find it most useful. The survey should take about 15 minutes to complete and is completely anonymous. It is aimed at women who are pregnant or have given birth in the last two years. The results will be used to make sure that pregnant and postnatal women have the right information, when and how they need it.

Complete the survey >

Want to find out more?

Twitter logoTo join in the conversation on Twitter use #matimp and #matexp or get in touch via email