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Examples

NHS service delivered by a third party provider (letter)

Where an NHS service is provided by a third party provider, an NHS service logo should be used.

Credit: Blackpool Community Dermatology Service and Virgin Care

The name of the service, which appears within the NHS service logo, must follow NHS naming principles. Third party providers of NHS services should contact their NHS commissioner for approval of the name to use in the NHS service logo which is positioned top right. The overall visual style should follow the NHS Identity guidelines.

If the first line of the address is the name of the location of care, this can be highlighted in bold or NHS Blue so that it stands out.

The third party provider’s logo should go in a supporting position, bottom right under the statement ‘Service provided by’, as shown in the example. The provider’s logo should be proportional to, but not larger than, the NHS logo.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.