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NHS Identity Guidelines
  • Applying the identity
    • Identity guidelinesAll the tools required to apply the NHS Identity.
      • Colours
      • Fonts
      • Imagery
      • Naming principles
      • NHS logo
      • Organisational logos
      • Partnership branding
      • Partnership logo
      • Primary care logo
      • Service branding
      • Suppliers of branded items
      • Tone of voice
      • Visual styles, graphic devices and straplines
      • Who can use the NHS Identity?
      • Who cannot use the NHS Identity?
    • Identity examplesVisuals of the materials you are likely to need.
      • Apps
      • Campaigns
      • Exhibitions and events
      • Income generation
      • Leaflets and posters
      • NHS service logo
      • Partnership - mixed
      • Partnership - NHS
      • Reports
      • Signage
      • Social media
      • Stationery
      • Uniforms and identification
      • Vehicles
      • Visual style, graphic devices and straplines
      • Websites
  • Why it's important
  • FAQs and help
Examples

Stationery

How NHS organisations, third party providers and primary care contractors should apply the NHS Identity to letterheads, envelopes, appointment cards and other stationery items.

Mixed partnership (Vanguard) for a service redesign and improvement programme

Primary care appointment card

Primary care practice patient letter

NHS service delivered by a third party provider (letter)

NHS branded envelope

NHS branded letterhead

Pharmacy prescription bag

  • Contact us
  • Downloads
  • NHS Identity principles
  • Public and stakeholder research report
  • Accessibility
  • Privacy and cookies
  • Terms and conditions
NHS England

NHS England is responsible for managing and developing the NHS Identity on behalf of the Department of Health.

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