Skip to main content
NHS Identity Guidelines
  • Applying the identity
    • Identity guidelinesAll the tools required to apply the NHS Identity.
      • Colours
      • Fonts
      • Imagery
      • Naming principles
      • NHS logo
      • Organisational logos
      • Partnership branding
      • Partnership logo
      • Primary care logo
      • Service branding
      • Suppliers of branded items
      • Tone of voice
      • Visual styles, graphic devices and straplines
      • Who can use the NHS Identity?
      • Who cannot use the NHS Identity?
    • Identity examplesVisuals of the materials you are likely to need.
      • Apps
      • Campaigns
      • Exhibitions and events
      • Income generation
      • Leaflets and posters
      • NHS service logo
      • Partnership - mixed
      • Partnership - NHS
      • Reports
      • Signage
      • Social media
      • Stationery
      • Uniforms and identification
      • Vehicles
      • Visual style, graphic devices and straplines
      • Websites
  • Why it's important
  • FAQs and help
Examples

Websites

Examples cover NHS organisations, NHS services provided by third parties, primary care contractors, local authority commissioned services, NHS private healthcare and other commercial services. Also covers placement of accreditation marks.

NHS service delivered by a third party provider (website)

NHS ambulance service website

Mixed partnership (Vanguard) for a service redesign and improvement programme

Commercial service delivered by an NHS organisation

NHS service logo to address geographical issue with NHS organisation’s name

Applying accreditation marks to communications

Partnership logo for a formal NHS partnership

Provider partnership delivering an NHS service

Primary care website (GPs)

  • Next
  • Contact us
  • Downloads
  • NHS Identity principles
  • Public and stakeholder research report
  • Accessibility
  • Privacy and cookies
  • Terms and conditions
NHS England

NHS England is responsible for managing and developing the NHS Identity on behalf of the Department of Health.

Open Government Licence v3.0