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NHS Identity Guidelines
  • Applying the identity
    • Identity guidelinesAll the tools required to apply the NHS Identity.
      • Colours
      • Fonts
      • Imagery
      • Naming principles
      • NHS logo
      • Organisational logos
      • Partnership branding
      • Partnership logo
      • Primary care logo
      • Service branding
      • Suppliers of branded items
      • Tone of voice
      • Visual styles, graphic devices and straplines
      • Who can use the NHS Identity?
      • Who cannot use the NHS Identity?
    • Identity examplesVisuals of the materials you are likely to need.
      • Apps
      • Campaigns
      • Exhibitions and events
      • Income generation
      • Leaflets and posters
      • NHS service logo
      • Partnership - mixed
      • Partnership - NHS
      • Reports
      • Signage
      • Social media
      • Stationery
      • Uniforms and identification
      • Vehicles
      • Visual style, graphic devices and straplines
      • Websites
  • Why it's important
  • FAQs and help
Examples

Visual style, graphic devices and straplines

Examples of print and digital communications showing how NHS organisations and partnerships can differentiate themselves from each other whilst still adhering to the Identity guidelines.

bespoke-lock-up-campaign-example

HM Government (HMG) or NHS led national campaigns with bespoke lock-up

Staying in hospital leaflet

NHS patient information for children and young people (leaflet)

Social media profiles for an NHS service, partnership or programme

NHS ambulance service website

Mixed partnership (Vanguard) for a service redesign and improvement programme

Mixed partnership public health campaign (poster)

NHS-led flu campaign with supporting partners (poster)

NHS-led medicines management campaign (poster)

NHS-led winter campaign (leaflet)

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NHS England

NHS England is responsible for managing and developing the NHS Identity on behalf of the Department of Health.

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