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Primary care patient leaflet

Primary care contractors are encouraged to use the NHS primary care logo to raise awareness of the NHS services they provide and to signpost patients and the public to them.

The NHS primary care logo can only be used on leaflets which are about NHS services.

Credit: Heswall and Pensby Group Practice

Where a primary care contractor doesn’t have its own brand, the NHS primary care logo can be used on its own, on materials which are about the NHS services they provide.

Ideally, the NHS primary care logo should be positioned on the top right of materials as this is where patients and the public expect to see the NHS logo.

It is important to leave clear space around the NHS primary care logo and to follow sizing guidelines.

For details of how to apply the logo to other materials please see the NHS primary care logo guidelines.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.