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Primary care website (GPs)

Primary care contractors are encouraged to use the NHS primary care logo to raise awareness of the NHS services they provide and to signpost patients and the public to them.

Credit: Westbury on Trym Primary Care Centre

The NHS primary care logo can be used on the website homepage, to link to those webpages which are about NHS services. Those webpages can also carry the NHS primary care logo.

Ideally, the NHS primary care logo should be positioned in the top right on materials as this is where patients and the public expect to see the NHS logo. However, on websites it should not appear in the top banner as it would then appear on all pages, rather than those which are solely about NHS services.

It is important to leave clear space around the NHS primary care logo.

For details of how to apply the logo to other materials please see the NHS primary care logo guidelines.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.