Local Authorities
-
How can the NHS Identity be used on campaigns?
Our public research shows that the NHS Identity is instantly recognisable and evokes powerful levels of trust and respect. It also shows that the use of the NHS logo gives people confidence in a campaign and is seen as a marker of credibility and quality.
-
How do we brand a service commissioned and funded by others?
When an NHS organisation is delivering a service which is commissioned and funded by a non-NHS organisation (e.g. a local authority), the design of communications is the commissioner’s decision.
-
How do we brand partnerships and vanguards?
Partnerships can be a challenging issue when it comes to branding because of the complexities involved.