Guideline

  • NHS Identity principles

    The NHS Identity principles have been developed following extensive engagement and testing with patients, the public and stakeholders.

  • Visual styles, graphic devices and straplines

    What can and cannot be created to help differentiate between NHS organisations.

  • Naming principles

    How to approach the naming of NHS organisations, partnerships and services.

  • Suppliers of branded items

    Printers and other suppliers of NHS branded items such as identity badges, lanyards, embroidered clothing and stationery items, have standing permission to use the NHS logo on such items, but need to comply with all of the criteria below.

  • Partnership logo

    If you can use an NHS partnership logo, this is how.

  • NHS logo

    The NHS logo (lozenge) is central to the NHS Identity. It is the visual representation of the values and purpose of the NHS and is the mark of quality that patients and the public look for when accessing healthcare.

  • Who cannot use the NHS Identity?

    You may not be permitted to use the NHS Identity, check here.

  • Who can use the NHS Identity?

    Check here to see if you are permitted to use the NHS Identity.

  • Colours

    The revised colour palette and guidance on colour balance and use.