Guideline

  • Fonts

    Which fonts can be used and how.

  • Tone of voice

    Ensuring your tone of voice is appropriate for the NHS.

  • Partnership branding

    Approach to the branding of partnerships, of all types.

  • Service branding

    How to brand NHS services provided either by the NHS or third parties.

  • Organisational logos

    How to create and use logos for different types of NHS organisation.

  • Primary care logo

    The NHS logo to be used by GPs, opticians, dentists and pharmacies.

  • Imagery

    How to ensure images are on-brand and details of the NHS photo library.