Guideline
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Fonts
Which fonts can be used and how.
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Tone of voice
Ensuring your tone of voice is appropriate for the NHS.
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Partnership branding
Approach to the branding of partnerships, of all types.
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Service branding
How to brand NHS services provided either by the NHS or third parties.
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Organisational logos
How to create and use logos for different types of NHS organisation.
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Primary care logo
The NHS logo to be used by GPs, opticians, dentists and pharmacies.
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Imagery
How to ensure images are on-brand and details of the NHS photo library.