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Independent charity supported by the NHS nationally (poster)

Where an independent charity (or non-NHS organisation) is the lead organisation responsible for delivering the campaign and the NHS is a supporting partner, the lead organisation’s their visual style and identity guidelines should take precedent.

Credit: Cancer Research UK

Usually, the lead organisation’s logo should go at the top and the NHS logo would go bottom right. However, in this case, Cancer Research UK’s identity guidelines stipulate that their logo is positioned bottom right, so the NHS logo has had to appear top right.

If independent charities (or non-NHS organisations) want to use the NHS Iogo on a national campaign, permission should be sought from NHS England’s national communications team. Similarly, if independent charities (or non-NHS organisations) want to use the NHS Identity on a local campaign, they should contact the relevant local NHS organisation for permission to use their organisation’s logo. If a number of NHS organisations are involved in the campaign, follow the guidelines for partnership branding.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.