Skip to main content
NHS Identity Guidelines
Applying the identity
All the tools required to apply the NHS Identity.
Primary care logo
Suppliers of branded items
Tone of voice
Visual styles, graphic devices and straplines
Who can use the NHS Identity?
Who cannot use the NHS Identity?
Visuals of the materials you are likely to need.
Exhibitions and events
Leaflets and posters
NHS service logo
Partnership - mixed
Partnership - NHS
Uniforms and identification
Visual style, graphic devices and straplines
Why it's important
FAQs and help
Apps for NHS patients
HM Government (HMG) or NHS led national campaigns with bespoke lock-up
NHS patient information for children and young people (leaflet)
Social media profiles for an NHS service, partnership or programme
NHS ambulance service website
NHS staff identification badge
Independent charity supported by the NHS nationally (poster)