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NHS-led winter campaign poster

Where the NHS is leading on a campaign, the NHS logo should be placed top right and the visual style should follow the NHS Identity guidelines. In this case, it follows the style of the national ‘Stay Well This Winter’ campaign.

Credit: NHS Bromley Clinical Commissioning Group

The preferred background for the NHS logo is white. The only colour it can be reversed out of is NHS Blue, as in this case. Straplines and graphic devices are positioned away from the NHS logo.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.