Where a third party provider vehicle is commissioned by the NHS for 100% of the time to deliver patient transport services or NHS 999 responses, you can ask permission from the commissioning NHS organisation to apply their logo to the vehicle.
If the vehicle is only used for NHS work part of the time or if the vehicle is used for support services and non-patient facing services, then the NHS identity cannot be applied.
In the case of a 100% contract, the commissioning NHS organisation may grant you permission to apply their logo to the vehicle.
If permission is granted, the commissioning NHS organisation’s logo should be applied to the vehicle in a right ranged position, under the statement ‘Providing services for’. If the logo has to be applied to a dark background colour or tinted glass, the NHS organisation’s name and descriptor can appear in white to ensure it is clearly visible. If the commissioning NHS organisation is an ambulance service, their Crown Badge cannot be applied.
If the vehicle is used to solely provide NHS services for more than one NHS organisation, then the national stand-alone NHS logo should be used, under the statement ‘Providing services for the NHS’. Permission to use the stand-alone NHS logo must be sought from NHS England’s national communications team.
The third party provider’s logo should be legible and clear below the statement ‘Service provided by’.
Where the vehicle is commissioned to provide NHS 999 responses, the commissioning NHS organisation’s logo and supporting statement (as described above) should be placed on a clear background.
Please note that these guidelines only relate to how an NHS logo is applied to a vehicle. Further work is being scoped out by the Association of Ambulance Chief Executives and various Government departments to look at the markings on vehicles used for ambulance purposes, including the use of retro-reflective or ‘battenburg’ markings, which is governed by legislation.