Clinical Commissioning Groups
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How do we create our NHS organisational logo?
NHS organisations and established formal networks will be provided with their NHS organisational logo in the new standard format by the NHS Identity team. After that, if your organisation ever needs to change its name, you will be responsible for making changes to your NHS organisational logo once your new name is approved.
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How should accreditation marks be applied?
Accreditation marks should be positioned in a supporting position, at the bottom of your NHS communications.
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Can suppliers to the NHS use the NHS Identity?
The letters 'NHS' and the NHS logo (lozenge) are protected by law. They are registered trade marks. The owner of the trade marks has ultimate and absolute discretion as to whether to permit or prohibit use.
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How do we brand partnerships and vanguards?
Partnerships can be a challenging issue when it comes to branding because of the complexities involved.
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Do we have to use Frutiger and Arial fonts for everything?
Yes. Typeface is a key element of any organisation’s identity so it is important to apply it consistently.
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How do we brand NHS services provided by a third party?
Our research shows that patients and the public expect all NHS services to be clearly branded with the NHS identity, regardless of who the provider is. This is so that it’s clear to people that it is an NHS funded service which meets NHS quality standards.