Our research shows that patients and the public expect all NHS services to be clearly branded with the NHS identity, regardless of who the provider is. This is so that it’s clear to people that it is an NHS funded service which meets NHS quality standards.
People also want to know if an NHS service is being delivered by a third party healthcare provider.
Therefore, NHS services provided by a third party provider should lead with an NHS service logo, with the provider’s logo in a supporting position under the statement ‘Service provided by’.
The NHS service logo can only be used on information relating to the NHS service being provided, and on materials used to signpost patients and the public to them. It cannot be used on the organisation’s marketing, communications and promotional activity.
Please see the section on third party providers in the service branding guidelines