NHS Trust / Foundation Trust
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How will the NHS Identity be protected?
We hope that NHS organisations and providers of NHS services will want to follow the new NHS Identity guidelines because they:
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Can the NHS logo ever be purposely left off communications?
The NHS logo is instantly recognised and evokes positive, rational and emotional associations of trust, confidence, security and a sense of dependability. It should be used to ensure that patients, the public and stakeholders can quickly and easily identify communications from the NHS.
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How do we brand a service commissioned and funded by others?
When an NHS organisation is delivering a service which is commissioned and funded by a non-NHS organisation (e.g. a local authority), the design of communications is the commissioner’s decision.
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How do we create our NHS organisational logo?
NHS organisations and established formal networks will be provided with their NHS organisational logo in the new standard format by the NHS Identity team. After that, if your organisation ever needs to change its name, you will be responsible for making changes to your NHS organisational logo once your new name is approved.
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How should accreditation marks be applied?
Accreditation marks should be positioned in a supporting position, at the bottom of your NHS communications.
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Can suppliers to the NHS use the NHS Identity?
The letters 'NHS' and the NHS logo (lozenge) are protected by law. They are registered trade marks. The owner of the trade marks has ultimate and absolute discretion as to whether to permit or prohibit use.
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How can ambulance trusts use their Crown Badge device?
Ambulance Trusts/Foundation Trusts can use your Crown Badge alongside your NHS organisational logo.
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Can we use the NHS Identity on income generation activities?
The letters 'NHS' and the NHS logo (lozenge) are protected by law. They are registered trade marks. The owner of the trade marks has ultimate and absolute discretion as to whether to permit or prohibit use.
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How do we brand partnerships and vanguards?
Partnerships can be a challenging issue when it comes to branding because of the complexities involved.