Income generation
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Can we gain sponsorship for a campaign or event?
Whilst not strictly an NHS Identity issue, it is important that sponsorship arrangements must not damage the good reputation of the NHS or the value of the NHS brand.
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Can an NHS organisation sell advertising space to generate income?
Some NHS organisations sell advertising space to generate additional income.
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Can the NHS logo ever be purposely left off communications?
The NHS logo is instantly recognised and evokes positive, rational and emotional associations of trust, confidence, security and a sense of dependability. It should be used to ensure that patients, the public and stakeholders can quickly and easily identify communications from the NHS.
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How do we brand a service commissioned and funded by others?
When an NHS organisation is delivering a service which is commissioned and funded by a non-NHS organisation (e.g. a local authority), the design of communications is the commissioner’s decision.
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Can we use the NHS Identity on income generation activities?
The letters 'NHS' and the NHS logo (lozenge) are protected by law. They are registered trade marks. The owner of the trade marks has ultimate and absolute discretion as to whether to permit or prohibit use.
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Can we use the NHS Identity on our NHS private healthcare services?
Many NHS Trusts and NHS Foundation Trusts now offer private healthcare services and generally deliver these services from NHS facilities.