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Independent hospital charity supporting the NHS (leaflet)

How the NHS Identity is used on charity materials depends on whether they are for use by a Trust’s NHS charity or for an independent charity.

Credit: Birmingham Children's Hospital Charity and Birmingham Children's Hospital NHS Foundation Trust

As with any non-NHS organisation, independent charities:

  • Can use an NHS organisation’s logo if they are working in partnership with them and have their permission. They would need the permission of NHS England’s national communications team to use the national NHS logo or NHS letters to represent charitable activities or a partnership supporting the wider NHS.
  • Can only use an NHS organisation’s logo or the national NHS logo on materials relating to their NHS charitable activities/partnership. In some cases, we would expect to see the NHS organisation’s logo in a supporting position and with an explanatory statement about the relationship such as ‘Fundraising for’, above the logo in black text.
  • Cannot use the NHS letters in their charity name or logo and cannot use the NHS logo as part of their charity logo, without the permission. For enquiries, please visit the contact us page.
  • Can only use the NHS Blue as a colour in the design of their charity logo with permission For enquiries, please visit the contact us page.
  • Would need the permission of the Trust board of the NHS organisation to use any part of their organisational name or the name of their hospital(s) or service(s) in the name of the charity, or any supporting strapline.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.