When an NHS organisation is delivering a service which is commissioned and funded by a non-NHS organisation (e.g. a local authority), the design of communications is the commissioner’s decision.
There are different approaches that the commissioner may choose to take, depending on what is felt to be in the best interests of people accessing the service:
To lead with the NHS identity, to reflect the organisation that is providing the service:
The communications would lead with the NHS organisation’s logo and follow the NHS identity guidelines. Where the NHS organisation’s identity could cause confusion because they are delivering a service outside their geographic name, an NHS service logo can be created for the service.
The commissioner may want to include a reference to the fact that the local authority funds the service. This could either be in text, with their logo, or both.
To lead with the commissioner’s identity/visual style:
If the commissioner wants to lead with their organisation’s identity or a separate visual style for the service, the communications would follow the commissioner’s identity guidelines. We recommend that the NHS organisation’s logo would go in a supporting position, with an explanatory statement ‘Service provided by’, positioned outside the exclusion area.
Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.