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Examples

NHS charity poster

How the NHS Identity is used on charity materials depends on whether they are for use by a Trust’s NHS charity or for an independent charity.

University Hospitals of North Midlands NHS Trust and UHNM charity

NHS charities can:

  • Use their NHS organisation’s logo on charity branded materials (e.g. Annual Report and Accounts, fundraising materials and grant documentation). Ideally, their NHS organisation’s logo should be positioned top right. If this isn’t possible (e.g. because that’s where their charity logo goes), it can go bottom right.
  • Use the NHS letters or any part of their trust’s organisational name or the name of their hospital(s) or service(s) in the name of the charity, or any supporting strapline.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.