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NHS exterior signage

All exterior signage should be clearly branded with the NHS organisational logo top right.

NHS Blue and white must be used as the predominant colours for exterior signage because patients and the public strongly associate them with the NHS. People look for these colours when trying to identify and locate NHS services. The colour Emergency Services Red should be used for Accident and Emergency.

If a number of NHS organisations are equally using the same premises, a single NHS logo should be used.

Signage should be as clear and simple as possible.  Visual styles, graphic devices and straplines should not be included.

Consider the needs of people who have a disability, impairment or sensory loss when producing signage to ensure it is accessible e.g. text size, colour contrast, inclusion of braille, use of symbols and pictures.  The Accessible Information Standard provides further information on making health and social care information accessible.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.