A leaflet designed to appeal to children and young people, designed within the NHS Identity guidelines.
The examples featured here are aimed at children and young people. It’s often debated that to effectively reach out to this specific audience you need to use fonts and colours outside of the NHS Identity guidelines. Here we demonstrate how the NHS Identity can be applied in full and still remain relevant and attractive to specific target audiences.
All three leaflet front covers show:
- Use of Frutiger for headings, titles and sub-headings
- Use of illustrations
- How you can maintain NHS Blue and white as the dominant colours whilst introducing secondary/highlight colours from the palette
- Use of additional colours, outside of the colour palette, specifically for skin tones
Where used, straplines and graphic devices should be positioned away from the logo.